Learning & changeCapillary Learning
Social media, design and content support for globally recognized change management education.
Focused consulting for complicated problems
When life hands you lemons, we paint that $#*%! gold.
Short consulting engagements led by senior people across sales, growth, technology, payments, marketing, content and implementation. No bloated contracts. No corporate theatre. Just sharp strategy and practical execution.
Bring us your lemon → *A 30 minute conversation. No hard squeeze.
Sales & GTMPayments & regulation Systems & implementation
Marketing & content
$20M+Annual fintech revenue reached
~200Active fintech clients
648%Deloitte evaluation period growth
#37Deloitte Technology Fast50
Range is the point
Different worlds. Same standard.
Our experience crosses regulated finance, learning, nonprofit work, creative industries and live events. The common thread is turning a real problem into useful work.
Learning & change
Wealth & regulated marketingBrink Group & IG advisors
Social media, design, video editing and campaigns created for compliance sensitive financial environments.
Horizons
of Friendship
Nonprofit & communityof Friendship
Horizons of Friendship
Website design for a Canadian charity supporting community led work in Mexico and Central America.
Culture & live eventsNorthern Touch
Festival creation, brand, marketing, content and event management for audiences of more than 5,000.
This might sound familiar
Good organizations still get stuck.
Usually not because people lack intelligence or effort. The problem sits between teams, systems, incentives and decisions, then keeps getting passed around.
Your product or service makes sense to you, but not yet to the market.
Marketing is producing activity without producing a pipeline.
Your sales process exists mostly in the founder’s head.
Compliance, operations and sales are pulling in different directions.
The strategy is approved, but nobody has turned it into completed work.
You need senior judgment, not another executive salary or bloated engagement.
What’s your flavour?
Strategy that ends in completed work.
Different problems need different expertise. Choose a starting point. We’ll help identify the right mix and stay involved long enough to make it real.
Sales, GTM & growth
Turn founder instinct into a revenue system people can actually use. We help with positioning, qualification, pipeline, enablement and execution.
GTM strategy · Pipeline design · Founder sales transitionPayments, technology & implementation
Canadian payments, fintech onboarding, product implementation and operational systems built for regulated environments.
Payments strategy · Canadian market entry · Systems implementationMarketing, content & experiences
Campaigns shaped for compliance, Google Ads, websites, animation, video, grant writing and live experiences that have a real commercial job to do.
Google Ads · Content production · Grant writing · Digital and live experiencesSmall stint. Massive outcome.
$1M → $20M+annual fintech revenue
~200active clients
5,000+festival attendees
200+career projects
Micro describes the engagement, not the expertise, ambition or outcome.
Expert help without the heavy process
Easy peasy, lemon squeezy.
- Bring us your lemonTell us what is stuck, sour or unnecessarily complicated.
- We find the squeezeShea identifies the move with the highest value and the right expertise.
- We paint it goldStrategy becomes practical execution and measurable progress.
Small shop. Serious range.
Senior thinking, practical execution.
Every engagement is led by Shea Thevenot. Justin Mathews supports implementation and ongoing execution. When the work calls for another specialty, we bring in a trusted expert without adding unnecessary overhead.
Executive experience
Creative instinct
Research & systems
Street level clarity
Useful work
Strategy lead
Shea Thevenot
Shea brings executive experience across payments, fintech, sales, GTM, marketing and regulated growth. He is an MBA, published CCPA contributor and interdisciplinary PhD researcher who leads strategy from the first question through practical execution.
- 2019 Western Canadian Music Award nominee
- Creative work and touring across more than 10 countries
- Music production tied to Indigenous award nominations
Implementation lead
Justin Mathews
Justin brings experience across financial services, investment products, insurance, online marketing, business development, content and brand strategy. His positive, motivational approach turns good ideas into organized action and dependable follow through.
- Helped secure $133,000 in nonprofit funding
- Investment and financial services experience
- Festival direction and event management
Painted gold
More signal. Less résumé theatre.
Built and led the sales pipeline as a Canadian fintech scaled annual revenue and reached roughly 200 active clients.
Commercial leadership through Apaylo’s Deloitte Technology Fast50 recognition.
Attendees across Northern Touch Music Festival. Shea served as founder and co-director. Justin served as co-director and led event management.
Published contributor to CCPA Manitoba’s Change Starts Here Alternative Provincial Budget.
Word on the street
They said it. We saved the screenshots.
“Shea is absolutely amazing… he’s incredibly hard working and makes marketing fun. He’s turned what used to be painful work into something I enjoy.”
“They customized a plan for me and my needs. They had great ideas and are proactive at following up with my team.”
“Shea took great care to ensure that I understood the new branding guidelines and how to implement them on my own, increasing my own capacity to solve the problem.”
A useful boundary
Probably not the right shop if…
- You want a large team performing consulting theatre.
- You need someone to validate a decision you already made.
- You want recommendations without implementation.
- You are shopping exclusively for the lowest hourly rate.
- You want guaranteed results without sharing the actual problem.
Insights, eventually
Useful thinking without the content treadmill.
We’re building a home for observations on payments, growth, systems and the uncomfortable truths hiding between them.
Still holding the lemon?
Either something has gone sour, you like lemons, or you’re unusually thorough.
We respect all three. Tell us what is stuck, messy or underperforming. We’ll tell you honestly whether we can help.
Let’s make lemonade → *We won’t make you complete a form with 47 fields first.